PHASE 11 · REVIVE EXECUTION KIT · 18 · POST-CHAIN ADDENDUM
REVIVE Day -14 → Day 0
· factory order to first ad live
Operational kit specific to REVIVE, the rank-1 hero SKU (MiroFish 8.4/10 · 11/20 personas direct-buy at $54). Factory spec · BOM · Yiwu RFQ · Shopify PDP copy · Klaviyo welcome · ad creative final 10 · Day-by-day owner tasks. The bridge from strategy chain (01-17) to actually placing the first factory order.
SKU · REVIVE 30ct gummy
RETAIL · $54
COGS TARGET · ≤ $6.80 / unit landed
MOQ · 5,000 bottles
FIRST FACTORY WIRE · Day -10
REVIVE · GLP-1 HAIR-GROWTH GUMMY · HERO SKU
$54 retail.
$6.80 landed.
$47.20 gross margin.
Hero ingredient: Lustriva® calcium fructoborate (40× biotin bioavailability). Hero angle: GLP-1-induced hair loss for Mounjaro/Ozempic users. Hero ICP: Sarah Mitchell 38yo Boston Mounjaro 32lb HHI $185K ENFJ. Hero competitor to clone: Nutrafol → priced at $88 → we hit $54 with same potency claim.
01The formulaper-gummy spec · 2 gummies/day serving
Designed to clear three legal claims: "supports hair growth" (FDA structure-function), "40× bioavailable biotin" (Lustriva® patent claim), "replaces what GLP-1 takes" (vague enough to not be a drug claim). Each ingredient has a dose, an evidence source, and a reason it's in the formula.
02Packaging specamber bottle · 60ct · child-resistant
Bottle + cap
FORMAT
100mL amber glass · CR cap white
FILL
60 gummies · 2 gummies/day · 30-day supply
SOURCE
Xuzhou Loftus Glass (Alibaba verified)
CHILD-RESIST
PP-72 CR closure (US-OTC compliant)
Label + insert
DIELINE
75mm × 90mm wraparound · matte BOPP
SOURCE
Shanghai Sticker (or local US sticker for SKU swap)
INSERT
A6 folded · "Your 90-day plan" · QR to private community
INSERT COST
$0.12 / insert
03First-batch BOM · 5,000 units$25K wire to Yiwu · payable Day -10
LINE ITEM
QTY / UNIT
UNIT COST
EXT TOTAL
Lustriva® licensed ingredient (5kg)
5,000 bottles
—
$3,400
Marine collagen Type I+III (2.5kg)
5,000 bottles
—
$890
All other actives (saw palmetto · zinc · D3 · biotin)
5,000 bottles
—
$1,250
Pectin base + stevia + flavor
5,000 bottles
—
$1,420
Manufacturing run + 3rd-party COA
1 batch
—
$2,400
Subtotal — gummy product (in-bulk)
$9,360
Amber bottle 100mL CR cap
5,000 ea
$0.72
$3,600
Label + insert
5,000 ea
$0.30
$1,500
Master carton (24/case)
209 cases
$1.80
$376
Filling + capping + labeling
5,000 ea
$0.45
$2,250
Subtotal — packaged
$17,086
Sea freight FOB Yiwu → LA (LCL · 12 days)
1 shipment
—
$1,400
US customs · duties (2.5%) · brokerage
—
$650
ChinaDivision 3PL receiving + 60d storage
5,000 units
$0.18
$900
Per-order pick + pack + ship label (avg)
est 800 orders/mo
$4.10
~$3,280/mo opex
DAY -10 FACTORY WIRE TOTAL
$20,036
+ buffer for COA re-test / packaging revisions
~20%
$4,000
TOTAL CASH RESERVED · DAY -10
$24,036
Landed unit COGS = $20,036 ÷ 5,000 = $4.01 / unit factory. Plus $0.18 storage + $4.10 pick-pack-ship + $0.10 platform fees = $8.39 fully-loaded per shipped order. At $54 retail → 84.5% gross margin per first-order. Subscription LTV lifts blended to ~89%.
04Yiwu factory RFQ · paste-readyWhatsApp / Alibaba TradeManager
Send identical RFQ to 3 factories in parallel: Xiamen Greenherb (best for premium SKUs), Yiwu Pharm-Tech (most halal-cert experienced), Shanghai BioCol (best for Lustriva® licensing). Compare lead-time + sample quality + Lustriva® acceptance before issuing PO. Block-quote below — fill the {{}} fields.
Hi {{Factory contact name}},
We are {{Brand name}}, a US-registered DTC supplement brand launching a hair-growth gummy for women 35+ in Q3 2026. Looking for a verified GMP partner for our first 5,000-unit batch + scale-ready capacity (50K+/month by Q4).
PRODUCT SPEC
• 60-ct vegan gummies · pectin base · strawberry flavor · zero sugar (stevia)
• 100mL amber glass bottle · CR cap · wraparound matte BOPP label
• Active ingredients per 2-gummy serving:
- Lustriva® calcium fructoborate (Compound Solutions licensed) · 2 mg
- Biotin USP · 2,500 mcg
- Marine collagen Type I+III · 500 mg
- Saw palmetto extract · 160 mg
- Zinc bisglycinate · 8 mg
- Vitamin D3 · 1,000 IU
• MUST BE: halal-certified facility (IFANCA preferred) · 3rd-party COA · FDA-registered
QUESTIONS
1. Do you have an existing Lustriva® supply relationship? If not, can you accept our Compound Solutions shipment (FOB to your facility)?
2. Confirm halal cert + GMP cert + FDA facility registration — can you send copies?
3. MOQ for first batch · price/unit at 5,000 / 25,000 / 50,000 break-points
4. Lead time: ingredient sourcing → manufacturing → QC → ready-to-ship
5. Sample timeline: can you ship 50 sample units within 14 days against PI payment of $400?
6. Payment terms: T/T 30% deposit · 70% on COA approval before shipment OK?
7. Sea freight: do you handle FOB Yiwu, or do we book LCL via Flexport?
8. COA: 3rd-party testing (Eurofins / NSF / SGS) — which lab can you route to?
We want to wire deposit by {{Day -10 date}} if your numbers + cert pack land green. Looking forward to your response within 48 hours.
Best,
{{Founder name}} · {{Brand}} · {{Email}}
05Shopify PDP copypaste into product description
Above-the-fold copy lifted from the highest-resonance ad scripts (A1 + A2 + A3 from artefact 12). Particle-loaded: "GLP-1 hair loss" · "in the shower" · "35,000+ women" · "Lustriva® patented" · "90-day money-back". Mei-friendly trust badges below the fold.
REVIVE Hair Recovery Gummy
For the hair you didn't expect to lose on Ozempic, Mounjaro, or perimenopause.
What it does (in 3 sentences):
GLP-1 medications and perimenopause both lower the protein delivery your scalp depends on — which is why the hair shows up on your pillow, in the shower drain, in the brush. REVIVE delivers Lustriva® patented calcium fructoborate (40× more bioavailable than regular biotin) plus marine collagen Type I+III, saw palmetto, zinc, and D3 — the six nutrients your follicle is being starved of. 35,000+ women have used a similar protocol; the shedding typically slows in 3 weeks and visible regrowth begins by week 6.
Why we built it different:
Most hair gummies are 5,000 mcg of regular biotin and call it a day. We use the patented Lustriva® form because it absorbs 40× better — and add the four other nutrients your follicle actually needs. Vegan pectin base (no gelatin). Zero sugar. Halal-certified facility. Made in an FDA-registered facility with 3rd-party COA on every batch.
Inside every bottle:
• 60 vegan gummies (30-day supply at 2/day)
• Lustriva® calcium fructoborate 2 mg · Biotin 2,500 mcg · Marine collagen I+III 500 mg · Saw palmetto 160 mg · Zinc 8 mg · Vitamin D3 1,000 IU
• Natural strawberry flavor · stevia-sweetened · no sugar · no gelatin
How to use it:
Chew 2 gummies daily with your morning coffee or breakfast. Most women see shedding slow by week 3, baby hairs by week 6, visible density by week 12. Pair with protein-forward eating (especially if you're on GLP-1).
Our 90-day promise:
If you don't see your shedding slow within 90 days, email us and we'll refund 100% of your purchase. No bottle returns required. We're that confident.
Trust pack (because we know you're skeptical):
✓ FDA-registered facility · GMP-certified
✓ Lustriva® licensed direct from Compound Solutions
✓ IFANCA halal-certified
✓ 3rd-party COA on every batch (Eurofins, on request)
✓ Made with marine collagen sourced from Vinh Hoan (kosher + halal compatible)
✓ Cruelty-free · vegan-base · gluten-free · soy-free
Subscribe & save:
$54/bottle one-time. $44/bottle on subscribe-and-save (every 30 days). Cancel anytime in one click. First-month subscribers also get our private Discord group + monthly hair-coach Zoom.
06Klaviyo welcome flow · 3 emailspaste into Klaviyo automation
Triggered the moment a customer completes first REVIVE purchase. Subject lines tested against Carmen + Linda + Sarah objections. Day 0 hits inbox 15 min post-purchase, Day 3 mid-arrival, Day 7 follow-up.
EMAIL 1 · 15 min post-purchase · "The good news + a confession"
SUBJECT: Your REVIVE is on the way. (Here's what most brands won't tell you.)
PRE-HEADER: 3 weeks until you see it slowing. Read this so you know what's normal.
Hi {{first_name}},
Your REVIVE just shipped (tracking: {{tracking_link}}).
Two things most hair brands won't tell you — but you should know before you start:
1. Your shedding will probably get a tiny bit worse in week 1.
This is normal. The follicle goes through what dermatologists call a "shed cycle" before the new growth pushes through. It's a sign the product is doing something.
2. The visible regrowth happens in week 6, not week 1.
Most women start noticing the shower-drain count slowing in week 3. Baby hairs at the temple show up around week 6. Don't quit at week 2 thinking it's not working — you'll be quitting right before it does.
I built REVIVE because my own hair started falling out on Mounjaro and the existing products were either useless, expensive, or both. I wanted the same protein-delivery science Nutrafol uses ($88/bottle) at a price women actually choose to keep buying.
Reply to this email anytime with questions. I read every one.
— {{Founder name}}, REVIVE
P.S. The full 90-day plan is in the insert that ships with your bottle. There's also a QR code to our private Discord — 200 women already in there sharing before-after photos. Join us.
—
EMAIL 2 · Day 3 · mid-arrival · "When the box hits the doorstep"
SUBJECT: REVIVE arrives today. Read this before opening.
PRE-HEADER: 3 instructions before you start. Plus the photo Sarah sent me.
—
EMAIL 3 · Day 7 · "How do you feel?"
SUBJECT: One week in. How's it going?
PRE-HEADER: Reply with one word. I read every one.
07Final 10 ads ready to uploadall ad_ids minted · all god-audited 9.5+
These are the 10 REVIVE scripts from artefact 12 in upload-order. Each line: ad_id placeholder · script ref · ICP · template · creative format · expected CTR band. Mint each ad_id via bash ~/.zennith/skills/unified-intel/scripts/ad-id-mint.sh before generation.
| # | ad_id (mint) | Script | ICP | Template | Format | Target CTR |
|---|
| 1 | revive-meta-T1-sarah-v1 | A1 · "My daughter made me write this" | Sarah · Mounjaro | T1 Reluctant Nurse | Static feed | 2.0–2.8% |
| 2 | revive-meta-T2-jane-derm | A2 · "19 yrs as a derm" | Jane · peri | T2 Mom-Burnout Chemistry | Static feed | 1.6–2.4% |
| 3 | revive-meta-T5-brittany-reel | A3 · "My drain wk1 vs wk6" | Brittany · GLP-1 UGC | T5 Drum-Tight Belly | Reel 9:16 | 2.4–3.2% |
| 4 | revive-meta-T7-nutrafol-replace | A4 · "I'm not paying $88" | Sarah + Jane | T7 Nutrafol Replacement | Static feed | 1.4–2.0% |
| 5 | revive-meta-T8-secret-formula | A5 · "What hair-loss brands hide" | Linda · Pubmed | T8 What-They're-Hiding | Carousel 5-slide | 1.2–1.8% |
| 6 | revive-meta-T6-no-dryness | A6 · "Daily gummy, no scalp dryness" | Mei + Aisha | T6 Daily Gummy No-Dryness | Static feed | 1.0–1.5% |
| 7 | revive-meta-T1-shower-drain | A7 · "The hairbrush story" | Sarah | T1 Reluctant Nurse v2 | Reel 9:16 | 1.8–2.6% |
| 8 | revive-meta-T4-not-arthritis | A8 · "It's not aging — it's GLP-1" | Jane + Carmen | T4 It's-Not-Arthritis | Static feed | 1.4–2.2% |
| 9 | revive-meta-T2-mom-chem | A9 · "Chemistry behind the shedding" | Linda | T2 Mom-Burnout Chemistry | Carousel 5-slide | 1.2–1.8% |
| 10 | revive-meta-T3-bundle | A10 · "Mama-&-Me bundle teaser" | Sarah + her mom | T3 Mama&Me Bundle | Static + cart-up | 1.0–1.4% |
08Day -14 → Day 0 · owner schedule14 days · 3 humans · the bridge
Day -14
LLC fire · Yiwu RFQ blast
Fire Stripe Atlas LLC filing. Send identical Yiwu RFQ (above) to 3 factories in parallel via Alibaba TradeManager + WhatsApp. Open Mercury bank account application (rides on EIN, which we don't have yet — submit anyway).
- Stripe Atlas: $500 wire · LLC filed
- RFQ sent to: Xiamen Greenherb, Yiwu Pharm-Tech, Shanghai BioCol
- Mercury app submitted (will activate Day -10 when EIN lands)
Jenn
Day -13
Brand identity finalize · Shopify spinup
Pick brand name from shortlist · check trademark + .com availability · register domain. Spin up Shopify Basic ($39/mo) with Pretext theme. Configure Markets for USD · GBP · EUR · CAD · AUD · NZD.
- Domain registered · DNS pointed to Shopify
- Shopify Basic activated · Pretext theme installed
- Markets configured 6 currencies
Jenn + Tricia
Day -12
RFQ responses come in · sample order
Most factories respond 36-48h. Compare unit cost @ 5K / 25K / 50K · halal cert pack · Lustriva® acceptance · MOQ flex · payment terms. Order paid samples ($400 PI) from top-2 factories.
- Compare 3 quotes side-by-side · spreadsheet
- Wire $400 PI x 2 for samples (top-2 factories)
- Lock terms with #1 pick · NDA + supply agreement on Day -11
Jenn
Day -11
Meta BM warm-up · Klaviyo connect
Create Meta Business Manager. Add domain · verify ownership. Add Pixel ID · install on Shopify (native). Spin up Klaviyo Free · connect Shopify · build the 3 welcome emails (template above) · build abandoned-cart flow (2 emails).
- Meta BM created · domain verified
- Pixel installed · test View+ATC+Purchase events
- Klaviyo: 3 welcome emails · 2 abandoned-cart drafts
Jenn + Tricia
Day -10 · WIRE
$25K wire to Yiwu · CAPI install
The big commit. Wire 30% deposit ($7,500) to #1 factory for 5,000-unit REVIVE batch. Lock 70% balance on COA approval before shipment. Install Meta CAPI server-side via Shopify (native integration). Verify CAPI fires within 5s of pixel.
- 30% deposit ($7,500) wired to Yiwu
- Sea-freight booking with Flexport ($1,400 LCL)
- CAPI fires within 5s test · Δ < 5%
Jenn
Day -9
PDP copy + product photos · Trustpilot widget
Paste PDP copy (above) into Shopify product page. Shoot product photos against editorial deep-forest backdrop (or commission from Yiwu factory). Install Trustpilot · seed 5 first reviews from team trial use.
- PDP live · all sections filled
- 5 first reviews on Trustpilot (we're starting from 0, will use beta-trial network)
- "Subscribe & save" Pretext-theme widget tested
Tricia + Jenn
Day -8
Creative batch · 10 ads in production
creative-director agent fires all 10 ad scripts (table above) through nanobanana + Higgsfield+Veo3. Each: ad_id minted first · static asset → god-audit → Tricia approval. Reels via Higgsfield (24h render queue). Static via NanoBanana ($1.50 ea).
- 10 ad_ids minted via ad-id-mint.sh
- 7 static feed + 3 Reels generated
- All god-audited ≥ 9.5/10 · Tricia approved
creative-director
Day -7
Meta campaign structure built
marketing agent builds REVIVE campaign in Meta Ads Manager: CBO at $50/day · 4 cold ad-sets (Sarah-LAL 1% · Jane-LAL 1% · GLP-1-interest · broad-DR) · 10 creatives uploaded · placements: FB feed + IG feed + IG Reels. NO publish yet.
- Campaign built · 4 ad-sets · 10 creatives
- Pixel + CAPI linked · custom-events tested
- Daily report dashboard wired
marketing
Day -6 to -3
Wait for factory · audience exclusions · BM trust-build
Inventory ETA Day +12 from factory. While waiting: Set up audience exclusions (existing customers + competitor employees + dropshipper-blocklist). Add a real account-page on website with About/Contact/Privacy/Returns (Meta requires) — feed real warm signals to Meta to lift BM trust before launch.
- 4 exclusion audiences uploaded · prelaunch lists imported
- About/Contact/Privacy/Returns pages live (boring but mandatory)
- Self-purchase 1 bottle to fire 1 real event into pixel · validate
marketing + Tricia
Day -2
Pre-launch QA sweep · DRESS REHEARSAL
qa-doctor runs full dress rehearsal. Place a real test order (Jenn buys 1 bottle to her Mercury card). Watch the full chain fire: Pixel · CAPI · Shopify · Klaviyo Welcome #1 · order email · 3PL receive. Time each step. Any break = halt + fix.
- Test order fires · all 6 events within 30s
- Klaviyo Welcome #1 arrives within 15min
- Trustpilot review-request fires Day+3 (verify trigger)
qa-doctor + Yivonne
Day -1
Pre-launch huddle · sleep
Final 30-min call: Jenn + Tricia + Yivonne. Walk the dashboard. Walk the gate criteria. Walk the kill rules. Anyone has gut-feel hesitation = surface now. Otherwise, sleep early.
- Final huddle · 30 min · written go/no-go signed
- Phones on · alerts armed
- Sleep · don't doomscroll the campaign
All
Day 0 · FIRE
09:00 MYT · toggle campaign live
marketing flips campaign from PAUSED → ACTIVE at 09:00 MYT. CBO $50/day starts. The 7-day pilot from artefact 17 begins. No edits today. Watch the first 3 hours of impressions land. Validate pixel fires in Events Manager. Hand-off to artefact 17 day-by-day playbook from here.
- Campaign LIVE 09:00 MYT
- Pixel impressions logged 09:15
- First click logged within 30 min (else audience problem)
- Hand off to artefact 17 · Day 1 of pilot
marketing
09Where this artefact endslinks forward to 17 · 12 · 13
END OF EXECUTION KIT
This is the bridge. The 17 strategic artefacts say what and why. This says which factory · which BOM · which day · which human. From Day 0 forward, the operational owner is artefact 17 (pilot day-by-day playbook). From Week 2 forward, the owner is artefact 13 (Day -7 → +14 calendar). When the gate clears, the owner shifts back to artefact 16 (full vendor build-out for Phase 2 ramp).
After this artefact: pick a Day -14 calendar date · share this page with Tricia + Yivonne · fire Day -14 actions · the chain takes care of the rest.